by National Policy Alliance | Nov 11, 2016 | City Branding, City Marketing
Branding is not limited to businesses and celebrities. Neighborhoods, cities and entire regions can tap into the advantages of a well-designed and effective marketing strategy. What is city branding and how can your municipality use it to develop, grow and offer more...
by National Policy Alliance | Oct 27, 2016 | Citizen Communication, City Branding
A city website is a given in this day and age. Cities of all sizes have one, and they’re generally easy to find. More often than not, the website of a small to mid-sized city is managed by a large company far removed from the municipality. Affordability,...
by National Policy Alliance | Jul 11, 2016 | Citizen Communication, City Branding, SocialGov
What do permitting processes, business licensing, parking fines, and utility bills have to do with your city’s external reputation? The answer is, more than you think. Cities can miss out on investment because they don’t know what their residents and...
by National Policy Alliance | Jun 3, 2016 | City Branding, EcoDev
by Simone d’Antonio, Citiscope TURIN, Italy — Turin is sometimes called the “Detroit of Italy.” The nickname evokes both a years-ago dominance in automobile manufacturing as well as the devastating post-industrial collapse that followed. You won’t see much...
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